Jana Wieland defines a single scent as the creative stimulus for the latest Spring/Summer 2022 collection. The collection title “Petrichor” is a research term, etymologically located in ancient Greek, and loosely translated means “the smell of rain on dry earth”.
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The Austrian born fashion designer Jana Wieland established the brand Jana Wieland in 2016, specializing in fresh and effortless clothing.
2018 the Designer won the highest remunerated Fashion Award of the City Vienna (Modepreis der Stadt Wien).
As fundamental part of the Austrian Fashion Scene Jana Wieland’s work is showcased in the respective MAK exhibition in 2020.
Jana Wieland creates a contemporary and transcending wardrobe, singularized by its clarity of lines and quality make. The pattern making results in bold and light silhouettes gently enveloping the body in elegance and buoyancy.
Oversized looks and a fancy pyjama reference are recurring outlines of Jana Wieland’s collections.
Every collection constitutes a cultural endeavour that digs into the designer’s subconscious, filtering out her current emotional state of aesthetics.
Photography by Katarina Soskic www.instagram.com/nekomunikata
