JAXET is an innovative brand founded in 2021 by Artur Mkhitaryan. The brand draws inspiration from the technologies of the future and space motives. JAXET’s unique approach is to combine fashion and technologies into the multifunctional gear of the future. The brand plans to expand the product range further and diversify the integrated technologies.
www.instagram.com/jaxet.world / jaxet.com
The first collection from JAXET includes jackets and waistcoats for men — and soon for women — with built-in easily accessible functions to change the perception of day-to-day activities, boost productivity and security. The collection is complemented with protective face masks aligned with the brand’s identity.
The first time the world has seen the mask was during Usyk’s London appearances in preparation for the fight.
Artur Mkhitaryan, JAXET`s founder and Chief Product Architect: “We rethink the old forms and give them a new meaning to reflect the time and space we live in. New conditions call for a new aesthetic which we found in the unity of design, technology, convenience and, most importantly, purpose.
Design, technology and convenience go hand in hand, covering the instant needs of an individual.
The ultimate purpose, which stayed in our minds throughout every step of creation, is to ensure the feeling of security and confidence, empowered by the newest technologies we have integrated into JAXET”.
Unique features from JAXET include a UV resistant lens, headset for wireless smartphone access and simultaneous translation (optional), integrated NFC token and a security pocket
JAXET’s futuristic sleek silhouette attracts attention at first glance. It is made from materials that ensure comfort in various weather conditions.
The cosmic vibe of the gear is enhanced by the cold glare of the lens and the functional hood. The lens is integrated into the hood in a smart way so that in the closed position it is not visible and does not affect the functions of the hood.
Artur Mkhitaryan, JAXET`s founder and Chief Product Architect and the Head of Design and Technology, Vik Mankowski: “The lens symbolises a line between the universe inside and outside the person, ensuring inner security and comfort. That is why it was essential for us to make sure the lens and other integrated features provide the latter, creating the feeling of owning a superpower”.
Polycarbonate UV resistant protective lens hidden in the hood comes in three variations — clear, silver and golden glass. It supports Face ID and provides additional anonymity and protection from negative environmental influences.
The tech solutions integrated into JAXET provide the owners with the opportunity to:
- wirelessly use a smartphone and listen to music thanks to the built-in headset and even communicate with each other in any language (optional feature) via JAXET app, which provides the simultaneous translation in case your counterpart is also wearing JAXET (the app is available for JAXET owners only)
- use an integrated NFC token for quick and easy data transmission
- ensure additional security with a security pocket with Faraday grid lining which makes your device inside invisible and protects from card skimming
Mission of the brand — inspire people to create a new world.
JAXET — transform your reality!
www.instagram.com/jaxet.world / jaxet.com
