Kurt Prynne presents NOT YOUR DADDY, SIS.

We are very happy to share with you the campaign of the new uncomfortable truth from Kurt Prynne: NOT YOUR DADDY, SIS. “The uncomfortable truths from Kurt Prynne come from personal experiences and so, as a 41yo man, I decided it was time to say something about being a daddy especially after seeing a lot of fashion brands celebrating the daddies with statements like “dad” or “daddy issue”, “sugar daddy” or “daddy vibes”.


These days it seems like everybody is looking for a Daddy.

Regardless of age, vocation, or sexual preference, they all just want someone strong, experienced and stable to take care of them.

You’ve lived and loved, grown and matured and learned to rely on yourself to make it. Now you’re older and wiser and sure, the roleplay was fun at first, but with each passing day, you’re looking more like Daddy and feeling more tired of the same questions from the same boys.

Save your breath and answer them with the new shirt from Kurt: NOT YOUR DADDY, SIS.

Need some money? NOT YOUR DADDY, SIS.

Want to feel younger? NOT YOUR DADDY, SIS.

Insecure about the fact you’re ageing? NOT YOUR DADDY, SIS.

Looking for a top? NOT YOUR DADDY, SIS.

Got problems with your own father? NOT YOUR DADDY, SIS.

At Kurt, we know even Daddies want a Daddy sometimes, but we don’t have a shirt for that. In the meantime, at least you can shut down an uncomfortable conversation by wearing your Uncomfortable Truth.

The face of the new uncomfortable truth is Jay who decided to share his daddy/not daddy story with us.

“I love myself. I love to perform. I love to tell stories. As I’ve aged, my stories have become richer and I love myself a little better every year. So I’ve naturally embraced becoming a Daddy.  But it’s complicated—

I’m a daddy with a story to tell. I’m a hard-working farmer and rancher daddy, a cowboy at heart who enjoys the spotlight. I’m a fancy Daddy. I’m my own creation of boots, Stetsons, jewellery, and fashion.

Men who assume a single Daddy archetype often pop my erotic balloon with their demanding approach, “Fuck me, Daddy!”   Dance monkey, dance! It’s a huge turnoff for me. It’s a shortcut. It loses the connection and trust that many fetishes and kinks rely upon to be safe, thrilling, and healing. It creates in me pressure to perform and ironically drives me to avoid the spotlight. Leading with a command is not the best way to get to know me. Get to know what kind of daddy I am first.

Daddies are multitudes— daddies we choose, daddies we’re born from, daddies we encounter in the wild, dom daddies, sub-daddies, mean daddies, daddies in training. On the surface, I’m a dad who’s demanding disciplinarian, bossy, tough as nails, and likes a little fight. But scratch that surfaces just a bit, and you’ll find my true kink. I’m a nurturing dad who feels the sexiest when I can make your fantasies come alive while also pushing your boundaries. I aim to make your own fantasy new, unique, and surprising for you. It’s deeply moving for me to experience pride for a boy, “Look what he can do! Look what he can endure! Look at my boy!”

If you can’t take a moment to get to know me and understand that, for me, the daddy/boy fetish experience is most erotic when I’m as proud to call you my boy as you are to call me your dad. If you can’t do that, “I’m not your Daddy, Sis.”

The new collection is available online at kurtprynne.com and PLATTE Store, in Berlin.

Models: Jay, instagram @jay.db2 – Brian, instagram @emoblkhimbo – Daniel, instagram @o.d.nwangwu