In an ode to summer and a homage to its roots, kust., the first polish premium sustainable men’s underwear brand has released its new capsule collection; kust. swim. In keeping with kust’s firm stance on sustainability, the new kust. swim collection is hand-made from ocean plastic-regenerated nylon from Econyl. The fabric is made from waste and capitalizes on the circular economy to unlock infinite possibilities for sustainable fashion.
www.kust.com
www.instagram.com/kust.premises
By choosing Econyl for kust. swim, the brand continues to stick to its ethos of ‘playing fair’ and helping reduce waste, CO2 emissions and energy which traditional materials would utilize.
With a colour palette that compliments Sopot’s Gothic-Baroque architecture and lush wooded hills – the kust. swim collection campaign captures the spirit of the Baltic resort town while adhering to its in-house minimalist, retro silhouette that places comfort and durability at its fore.
The kust. swim brief whilst minimalistic and seamless, incorporates the iconic white kust. label in its design and comes in three different colours; Black, Turquoise and Deep Pink.
With a retro running short, inspired design, the kust. swim shorts, also incorporates the trademark logo into its cords, with no lining for ultimate comfort and finished off with an oversized square pocket at the back. Colours include: Royal Blue, Black and Red
For the swim campaign kust. worked with 3 kust. talents; Nyasha, Filip Mali- nowski and Filip Martyni.
Kust. swim is exclusively available on www.kust.com.
Photographer : Paweł Wyląg / @pawelwylag
Set designer + Production: Ake Zorn / @akezorn
Stylist : Kamila Marczyk / @kamilamarczyk
Assistant : Karo Bill / @karo_bill
Model : Nyasha / @gagamodels
Model : Filip M-O / @pinokiomodels
Model : Filip M / @pinokiomodels
