At the beginning of the century, the term “fast” became popular not only in the world of fashion: all the aspects of our life started to be rapid, whether food, work, sleep, or rest. Speed has become a synonym of success for zoomers. The modern realities have shown that the fast philosophy “discharged the batteries” even of the most energetic people. The designer of the brand L.A.B. by Ternovskaya in the new collection reflects slow living – the popular movement which teaches slow down to learn how to enjoy life again.
“In the naming ‘Naked feelings’ we have inserted important codes which reveal through the collection. It is partly memories and dreams about vacations when you are feeling the sun on your skin and body when your feet touch wet sand, and inside is total tranquillity. Creating clothes, we have got inspired by the emotions that the kids are experiencing: they sincerely rejoice in the drops of rain on their face, run barefoot on the coast, play with the sand, and luxuriate in the sun”, – Olga Ternovskaya shares the source of inspiration.”
“The harmony with nature, emotional balance and naturalness are the foundation of the philosophy of L.A.B. by Ternovskaya. Less is more: all the clothes are the aesthetic base of the daily wardrobe, but each model is unique. The spring-summer collection aims to wake the sense of weightlessness and appeasement. This is the reason why in the colour palette the natural tones predominate: tender shades of sand, sun, clouds, supplemented by the bright flashes of lavender and lime.
In the new line articles, the brand eliminates all the unnecessary details to make clothes minimally tangible on the body and doesn’t push with its volume and complicated constructions. The important accents of the collection become ‘naked’ elements – the open back, and diverse cuts, which show the skin. The feeling of the airiness also is provided by the materials of that season: light linen, cotton, tencel, viscose.”
L.A.B. by Ternovskaya is an emerging fast-growing fashion brand. It was launched in 2015 in Crimea by two sisters, Olga and Anastasia. The naming for the label was alleged to be one that reflects their original philosophy: Live and Believe. To live with your eyes wide open, respect and absorb the beauty of the environment, select the best fabrics to embody all daring creative ideas. Olga’s designs encoded the aesthetics acquired from her motherland, the Crimean peninsula.
For the creators of the brand, the place of power is the native peninsula: the Black Sea, which fills with freshness and energy, the Crimean mountains and rocks, reminiscent of the power of the earth, and, of course, the variety of plants and colours of nature.