La Martina presented the new S/S23 collection during #MFW with a single big live event and, to follow, a party with DJ sets. Notable prominent personalities, including Italian and international journalists, K.O.L., VIPs, ambassadors and friends of the brand, were the exclusive guests at Garden Senato, the location selected by the Argentine brand for the event which, as reported in the official calendar of the Chamber Nazionale Della Moda, was held on the first day of fashion week: Friday 17 June.
Inspired by a journey, the S/S23 collection follows, in particular, the polo player who, starting from Argentina, moves to London to participate in tournaments, award ceremonies and social events, to then enjoy a vacation, which is told by the stylists of La Martina both with an elegant tone and with a typical beachwear mood.
The entire S/S23 collection is structured around 4 inspiring macro-families: Argentina, England, Holiday and Essential. Touching various styles, from sporty to casual, from oversize streetwear to a more elegant cut with neutral tones, it maintains the key concept of the mix of colours and materials, such as nylon, linen, and jersey … typical choice of La Martina for giving the collections a touch of uniqueness and modernity.
