“In our dreams, we stand in front of our childhood closets picking out the pieces we want to wear to school. In our bedrooms, we gaze at mail order catalogue mannequins and late-night TV programs. In our fantasies, we combine our re-imagined wardrobe with an adult-content-way of dressing. The remembrance of childhood is a playful and happy place for grown-up men to rediscover where the heart is.” lazoschmidl.com / @lazoschmidl
LAZOSCHMIDL‘s Fall/Winter 2021 collection explores the visual identity that has been shaped by the way we dressed – or have been dressed by our mothers. It is a reflection of things that have been lost and garments that have never been forgotten.
Film: Alan Marty Artistic direction: Andreas Schmidl Director of photography: Julius Hayes Movement direction: Josef Lazo Styling: Emma Thorstrand Make-up: Josefna Zarmén Photography: David Walegren Music: Carl Hjelm Production assistants: Jonas Gustavsson & Johanna Larsson Edit: Hendrik Schmandt Colour grading: Marion Godineau