LAZOSCHMIDL unveils OVERDOSE! The collection is all over the place and over the top. It re-introduces the concept of a copy. The copy of previous prints and garments, re-imagined, and the use of copy in terms of language. Advertisement slogans and online shopping commands. Consumerism is, in fact, sexy. And needed for our very own mental health. We have nothing, we lost everything, but we could have something.

“The collection features an array of prints. The infamous cow print. Op- art. Naive daisy flowers. Psychedelic lava print. Oh, and there is some tie-dye. It’s very German techno in Los Angeles 2022. We added some butterfly tops, too, for your amusement. Fabrics, again, feature recycled PET bottles, super soft fluffy mohair knits, kinky patent and some sweaty sweats.”

It’s a sugar-coated candy overdose.

Special thanks:
Emma Harling, Humberto Cruz, Serge Carreira, Elin Frendberg
Film: Julius Hayes / Artistic Direction: Andreas Schmidl /Styling: Emma Thorstrand /Casting Direc- tor: Josef Lazo / Make-up: Josefina Zarmén / Hair: Tony Lindström / Music: Carl Hjelm / Production Assistance: Teo Warpe, Johanna Larsson Location: Fotografiska Stockholm