Based on teenage celebrity crushes and first experiences visiting post-war exhibitions by Otto Dix, Henri Matisse and Andy Warhol, the Lazoschmidl Spring/Summer 2023 collection dares to create a symbiosis of 2000’s girl group culture with iconic artist’s legacies.
The core symbol within the collection is Josef Lazo’s grandmother’s dried fower, rediscovered after her passing in a book. The collection takes this memory into the future.
Garments feature fower scan prints contrasted with techno-inspired shapes. The colour
palette is pure and natural. Black, beige and silver are accompanied by light green, light blue and purple. Op-art prints, silver quilt and sequin mesh evoke a metaphorical rave feeling.
This season, accessories feature messenger bags with an integrated cockring and laser-cut acrylic butterfly charms.
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Credits
Styling: Emma Thorstrand
Hair: Jesper Hallin powered by Redken
Make-up: Jasmine Lundmark powered by Kryolan
Music: Carl Hjelm
Film: Alan Marty
Special Thanks
Serge Carreira, Fédération de la Haute Couture et de la Mode
Philipp Asbach, Goethe Institute Paris
Stephanie Veuriot, Autrement PR
Robin Söderholm, Gabriel Faye, David Walegren
Viu Eyewear After Work Studio
