For this Fall, LGN is extending his underwear line with a classic from the menswear wardrobe: the boxer. Developed in the same material as the brief, and available in 3 colours (black/white /nude), it takes up the brand’s signature codes, particularly the asymmetrical opening on the side, the tone-on-tone labels and the ribbed cotton jersey.
www.instagram.com/louisgabrielnouchi
Sam Morris, the famous erotic writer, has been chosen to embody this new campaign, under the eye of photographer Ismael Moumin.
The vintage codes of erotic fashion images from the 80s are reworked in a contemporary, minimal and sensual aesthetic. Available now in LGN Parisian’s store 4 rue Oberkampf, 75011, and online via www.louisgabrielnouchi.com
Credits:
Photo @ismaelmoumin
Model @justsammorris
Hair @pablokuemin
Makeup @vanessa_bellini_
Set @jeremy.blasco
