The artistic, colour-savvy world of MARNI meets CARHARTT WIP for the first time, offering an original point of view on contemporary daywear through a wardrobe rooted in utilitarian silhouettes. Consisting of women’s and men’s ready-to-wear and accessories, the collection reinterprets Carhartt WIP’s signatures with a fresh gaze, lending workwear-inspired archetypes a new guise through MARNI’s unique flair for colours, prints and shapes.
The collaboration, a Marni Jam, remarks on the brand’s approach to fostering dialogues with other creative minds to translate shared ideals into collections. The two brands worked together to shift Carhartt WIP’s codes towards unexplored imaginative territories, envisioned by MARNI’s hand and artistry.
MARNI x CARHARTT WIP introduces new material combinations, all-over prints and generous volumes, combining the substantiality of authentic utility wear with the light-hearted approach of MARNI. A two-tone clover print is applied to canvas Carhartt WIP archetypes such as the Active Jacket, as well as a short-sleeve work shirt, and work pants offered in a loose silhouette. Bucket hats, chunky slip-on sneakers, and a robust canvas tote bag are also decorated with the same print. Meanwhile, jersey tops hybridize the shape of a tee with the iconic silhouette of a basketball tank top and feature a bold iteration of Carhartt WIP’s ‘C’ Logo.
In addition, shearlings and soft calfskins add a tactile richness to typically rugged styles like the four-pocket Michigan Coat and Vest, while heart-shaped gold-tone buttons offer an additional element of detail, referencing buttons that could be found on Carhartt products as far back as 1889. An interplay of corduroy and canvas appears on items including a car coat and overshirt, further elevated by MARNI’s signature flair for colour, while pockets bear a co-branded motif that utilizes a unique single-thread embroidery technique. Together, these styles deftly combine a sense of functional pragmatism with MARNI’s avant-garde codes.
The accompanying campaign stars the seminal funk artist Bootsy Collins – formerly of Parliament-Funkadelic – whose signature driving basslines helped propel the genre forward. He is joined by his wife Patti, his grandson Vincent and musician Babyxsosa in their Cincinnati home, in a series of images shot by Lengua, with styling by Haley Wollens. #funknotfight.
MARNI and CARHARTT WIP will mark their collaboration with an in-store jam session at the Marni Montenapoleone flagship during Milan Fashion Week, kicking off Marni Jam, a multidisciplinary program that will further unfold globally.
The collection will release on January 14th, 2023 and will be available at Marni.com, in Marni boutiques and selected multi-brand stores across the globe, as well as selected Carhartt WIP flagships (New York, Paris Le Marais, Florence, London Soho, Antwerp, Berlin Mitte, Hong Kong, Taipei and Sydney). The collaboration will be available in Japan from January 25th.