Michael Kováčik F/W21 – PARTY IS NOT OVER

The hopes for a brighter tomorrow and the ability to once again freely socialize were celebrated by Michael Kováčik in his new collection F/W2021 presented on the first day of Mercedes-Benz Prague Fashion Week.

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The underlying theme of this collection is the motto “PARTY IS NOT OVER”. This view symbolizes how despite the ongoing worldwide COVID-19 pandemic, the spark in us hasn’t gone out. And how, now all the more, we are immensely appreciative of the shared moments we get to experience. With respect to the current situation, clients of the brand Michael Kováčik can slip into pieces made out of silky chiffon, satin or garments made out of natural breathable materials.

On top of timeless sensuality, the silhouettes in the autumn/winter 2021 collection are tailored so that they can accompany the person wearing them throughout the whole day. These are pieces we can easily wear around the city, to a get together with friends and even on vacation. Accessories by Eva Che from CheHub COLLECTIVE complement altogether twenty silhouettes. Eva Che also beautifully altered hats by TONAK and touched up all stylings.

PARTY IS NOT OVER is accompanied with a short visual created by the team: photographer Daniela Pilná, model Kateřina Libovická (Elite Model Management), makeup artist Eliška Matějková, production – art direction DILIGENT MOMENTS STUDIO, production assistent Kristýna Zbořilová, videographer Tereza Chudáčková, composer Maximilián Hruška, with special thanks to POLAGRAPH, SPACE PRAGA a TOPÁNKOVO.