For Fall/Winter 2021/22, JMGLHS presents once again a fusion High/Lo tech. The natural world is now represented by the oceans, beginning with several days of research on Portugal’s southern coast, which led to further experiments in the studio with construction and reconstruction both of form and through the medium of 3D digital art. Once again, this contrasts with the urban world of streetwear after another trip to Mexico, and also surf culture, visible in both the use of neoprene and knitwear pieces. Deadstock was used, where possible, to reaffirm the brand’s commitment to sustainability. Backstage photos by Gonçalo Silva @goncaloasilva
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www.modalisboa.pt/en
João Magalhães (1988) grew up between London and Lisbon. Early in his life, he shown great interest in the arts, which led him to study architecture and to specialized in fashion, exploring form and construction in his creations. In 2014 he created Morecco, which started as an accessory brand, but the evolution of the concept led to ModaLisboa a year later, with the first complete ready-to-wear collection for the fall/winter 16/17.
João Magalhães explores an aesthetic universe marked by androgyny, the materials’ requirements and cut, by handmade techniques, from knitwear to hand embroidery.
In March 2019, he signed the first collection in his own name. His pieces continue to detach themselves from gender and age constraints, they are free of categorizations, but the designer is now exploring a new conceptuality, closer to what he envisions for one’s today wardrobe.
