Greg Yuna

Moose Knuckles Celebrates Their Soho Store Opening

New York, NY – Luxury lifestyle brand, Moose Knuckles celebrated the opening of its first-ever Soho Store with a ‘House of Sin’ party at The World of McIntosh Townhouse.

Sapphire Steel
Sapphire Steel
Proper Twelve, 3 Kilos Gold Vodka, Casa Noble

Inspired by their Seven Deadly Sins Capsule collection, the McIntosh Townhouse was transformed into a fully immersive experiential event featuring seven sinful rooms across three floors and for one night only each sin – pride, wrath, envy, indolence, gourmand, greed and lust – came to life! Find out more about the brand at

The Lust Room included a strip club custom built over an 8ft drained pool and featured DJ sets by The NY Fox, Drewbyrd and Noodles with a special surprise performance by Lil Kim. The Greed Room decorated with gold details and a casino-like aesthetic included money machines backed by the sounds of DJ sets by Stonie Blue, and Yellowtech. The colorful Pride Room included music by Half Moon BK while the Indolence Room displayed a customized CBD dome on the roof.

The party was attended by guests such as Georgia Fowler, Young Paris, Hannah Ferguson, Greg Yuna, Reece King, Gizele Oliveira, Maserati Frost, David Alexander Flinn and more.

Guests enjoyed cocktails by Casa Noble Tequila, Proper Whiskey, 3 Kilos Vodka, G.H Mumm Champagne, beer by Heineken, beverages by WellWell; bites by Sweet Chick and Maneros Pizza as well as CBD products by FrescheCBD and Sackville & Co. The House of Sin party also featured live sets throughout the night by Noodles, Drewbyrd, Yellowtech, Stonie Blue, The NY Fox and Half Moon BK. The night ended with a special surprise performance by Lil’ Kim.

The Moose Knuckles Soho store is now open at 57 Greene Street, New York, NY 10012, Monday through Saturday 11 a.m. to 7:00 p.m and Sunday from 12 p.m to 6 p.m.

Valeriu Gutu
Julio Galvez

Gizele Oliveira
Gizele Oliveira
Ritse Dejong, Sanne de Kramer
Taylor Knot, Reece King, Maddison Clark
Michael Tommasiello
Michael Tommasiello

G.H. Mumm