As spring approaches, in its natural and beautiful scenic state, with it returns, Moose Knuckles Canada’s latest seasonal campaign captured by renowned risktaker Kenneth Cappello with a picturesque Malibu beachside backdrop.
www.instagram.com/mooseknucklescanada
Spring is a time of transition when the sun seems to stand still in the sky. It marks both the season’s apex as well as the beginning of its end. Roused by this duplicity, Moose Knuckles provides both freedom and protection in every piece, making the most of the fleeting season. Styled by Ian Bradley, the S/S22 campaign transports Moneybaagg Yo and Justine Mae Biticon to a shoreside sunset, capturing the feeling of mellow tones of a summer solstice through their warm and undeniable chemistry.
“Moose Knuckles contstantly strives to be authentic and embody the personalities of the people involved. We gravitated toward Moneybaagg Yo and Justine Mae Biticon as they encapsulate an attitude similar to our own. They’re our muses – making waves and breaking boundaries in their respective lanes.” – Brody Baker, Creative Director, Moose Knuckles.
The campaign releases in February, alongside Moose Knuckles’ Spring collection, where the idea of thoughtful design is reconstructed through enhanced fabrications that are entirely functional between the winter to spring shifts. With a reinvention of classic styles, Moose Knuckles Spring offerings consist of eco-concious lightweight down, water rand wind repellent nylon and windproof tech fabrications, resulting in a range of premium sportswear and outerwear that is sure to keep you warm as we brave the unpredictable transitional Spring season.
The campaign features the Grayton Jacket in Milkyway (Nylite) on Moneybagg Yo and the Jones Jacket in Rosewater (Leather) on Justine Mae Biticon.
Available at mooseknucklescanada.com, Moose Knuckles stores, and luxury outer and sportswear retailers worldwide.
Shot by @kennethcappello
Starring @moneybaggyo and @justinemaebiticon
Styling by @iancogneato
Creative Director @_brody_baker_
Associate Creative Director @renjett
Producer @hashtaghoku
MUA @nikkideroest
Nails @erierinailz
Hairstylist @ramdasha
Production @wearebyassociation
Casting by @gkldprojects
