MOOSE KNUCKLES TAKES A JOURNEY TO THE SURREAL WORLD OF DAVID LACHAPELLE
The Moose Knuckles A/W21 campaign, led by iconic photographer David LaChapelle and styled by Kyle Luu, takes Emily Ratajkowski, Pete Davidson and Adwoa Aboah into a frozen urban landscape and combines the Canadian humor typical of the brand with a healthy dose Surrealism.
LaChapelle’s signature phantasmagoric environments, including a ten-foot-tall ice wave and a life-size motorcycle made of ice, undermine traditional marketing techniques by contrasting the extreme with the familiar and inviting people to review what they really want in their outerwear.
“At Moose Knuckles, utility is defined differently. We know our audience and we know how to make unbeatable outerwear that is tailored to their needs. It wants to have fun, have fun and be creative. And no day is exempt from it. We wanted to create a visual language that speaks to this attitude towards life. David’s world was the perfect solution. “- Brody Baker, Creative Director