New Balance celebrates “Gray Day” – a day in gray elegance. The brand pays tribute to the new and iconic expressions of the colour gray throughout its history.
The models are available at newbalance.de/de and from selected partners. In the late 1970s, New Balance originally used the same colour gray as a solution for urban runners, whose white shoes quickly looked worn out by the conditions of the city’s asphalt jungle.
The gray suede enhanced durability matched the colour of the asphalt and blended seamlessly with the runners’ style. Countless iterations of the iconic shade later, the connection between this colourway and New Balance remains eternal and infinitely versatile.
www.newbalance.de/de/grey-day/shop/
