#Lookbook – OKANE is a menswear brand founded in NYC in 2021. All of their garments are produced in Midtown Manhattan’s historic Garment District, where American clothing has been manufactured for over 100 years.
okanenewyork.com
www.instagram.com/okanenewyork
“We source our textiles from mills around the world (primarily Italy and Japan), while the design, pattern-making, marking/grading, cutting, and sewing all happen along a one-block stretch right here in New York City. Alex O’Kane, the founder and designer of the brand, comes from an NYC family business, so doing as much to keep the manufacturing based in New York is an important focus of the brand. Making everything here, allows the brand to be more hands-on, and to develop genuine relationships with the suppliers and manufacturers we work with. It also gives us the ability to insure proper pay and safe working conditions for the people making your clothes. In an era of fast fashion, where low prices and fast turnarounds are the standards, OKANE is interested in smaller quantity, higher quality garments, created by talented craftspeople who are paid and treated fairly.“
While the brand’s first collection centered on developing simple well made pieces that would easily mix in with future collections as the brand developed, for FW22, the focus shifted to beginning the exploration of more interesting shapes, textures, and fabrics while slowly developing a vocabulary for the brand. Connecting the two seasons is a similar tonal palette that focuses on black/navy, white/cream, browns, and tans.
Photographer: Kat Slootsky @katslootsky
Stylist: Michael: Darlington @michaeldarlington
Models: Sebastião Hungerbühler @seb.astiao and Ernest Klimko @ernest_klimko
Hair and Makeup: Laila Hayani @lailalhayani
Producer: Nicole Watson @_nicwat
