One to watch YAE Studios

Introducing new fashion label YAE Studios. The founder of YAE Studios is the German Jana Fröhlich. The name of the brand consists of the meaning of ‚yae‘, which means multi-layered in Japanese and ‚studios‘, a word that describes the place of work of every kind of artist. Its identity is to bring together urban avant-garde. @yae_studios

Therefore it offers, alongside the collections, a creative space for inspiration, including fashion, art and music and creates unity, a community. Being conscious about what is going on in this world, unifying like-minded people is now more important than ever. In addition to sustainability and creating positive energy trough the connection and inspiration – YAE Studios is not just one more fashion brand entering the industry, it is a slow fashion label with high valued ethics, that offers more than only fashion.

As an emerging stylist, designer and creative director, Jana is already in the business. Living between Paris and Germany, all her artistic designs are personally designed and developed by her only working together with one small local atelier. By infusing her own brand, she is fulfilling her dream and vision of launching her insight. Her values, her aesthetics, her inspirations, her reflection. She wants everyone to enjoy and have a part in it, ending in individual self-expression.

By launching YAE Studios, I have the feeling of showing my inside to the world. Everything my brand stands for is everything I stand for. Especially with the awareness of what is going on in this world, my intention to not only offer slow sustainable fashion, but to unify and inspire like-minded people without any boundaries feels just right and is a matter that is near to my heart.

COLLECTION: ‚The Process’ is the journey of identifying and connecting the layers of our soul.

Being open-minded. Being inspired. Following and realizing our visions. Finding our identity, our signatures – our layers. Forming ourselves to the most self-reflected selves – it is a process. Ending in self-expression that mirrors the result of our process.