Palomo Spain launches Nuevo Día, a new collection the house presents with an audiovisual piece produced by Shine Iberia and broadcasted at Paris Fashion Week digital platform. The introduction of this new chapter in the brand’s path coincides with the 5th anniversary since Alejandro Gómez Palomo, creative director, began his career in the fashion industry. @palomospain
For the presentation of Nuevo Día, Palomo looks back to the sixties and seventies, extracting from them a virtuous spirit of self-improvement, full of positivity and luminosity.
“With the pacifist movement and the representative elements that make up the essence of the hippie aesthetics, the firm composes a renewed creativity that responds energetically to the current adverse situation and aims to evoke a deep desire for renewal, to evolve and find a new focus on which to turn our whole being.”
Palomo establishes an unusual parallel between today’s weariness and dissatisfaction and the response of the younger generations after the Cold War and the Vietnam conflicts, which accelerated a profound change in the attitude and dialogue of young people, who were deeply involved in finding a sustainable way of living by emphasising the goodness of life.
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