Personal Parade presents “Personal Pride”: Celebrating Individuality, Love, and Self-Expression

PERSONAL PARADE was born in the heart of KYIV city. The city which knows what true hedonism is. Presenting their latest project, ‘Personal Pride,’ Personal Parade takes sustainable strides forward, crafting a vibrant summer campaign that pays homage to progress and dares to challenge society’s preconceived notions, just in time for Pride Month.

Personal Parade, a sustainable brand, has delivered its latest summer campaign, ‘Personal Pride,’ a tribute to progress and a bold statement challenging societal preconceptions in time for Pride Month. It embodies the essence of the brand and its core values that, among other things, inspire people to explore themselves and break boundaries regarding one’s appearance.

At the heart of ‘Personal Parade’ lies the powerful message that everything starts from love for oneself: the brand recognizes that self-love is the key to unlocking happiness and fulfilment in life. In a world where judgment is often based on appearances and behaviour, the campaign boldly declares, “You can’t evaluate people by their appearance or behaviour because you never truly know.”

The campaign unveils a captivating narrative that questions societal norms: on the surface, it looks like the main characters are members of the LGBTQIA+ community, however, if dig deeper, it gets clear that they are straight. This way the ‘Personal Pride’ challenges preconceived notions and defies easy categorization. As the story unfolds, the viewer is compelled to reconsider the idea of evaluating individuals based solely on appearances, ultimately reinforcing its underlying message of embracing authenticity and the right to self-expression.

Brand’s creative team is united in the belief that everyone should be happy with themselves and the labels don’t work anymore. ‘Personal Parade’ serves as a platform for everyone to inspire people around them to break free from the constraints of judgment and embrace their authenticity. Personal Parade’s vibrant and inclusive underwear complements this campaign, designed to celebrate individuality and empower wearers to express themselves. Down the road, it doesn’t matter how others perceive your appearance if you parade your uniqueness every day.