Premiata and The Weeknd: A perfect match!

The Weeknd, the renowned Canadian singer and songwriter, has always been celebrated for his unique sense of style. But it was during his recent music tour that his choice of footwear truly caught the attention of fashion enthusiasts and music lovers alike. Sporting a pair of high-quality boots from the esteemed Italian brand, Premiata, The Weeknd effortlessly showcased his cool aesthetic and completed his futuristic look.

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The pair of Premiata shoes worn by The Weeknd during his electrifying performance in Hamburg, Germany last Sunday were no ordinary boots. They were classic ankle boots with customized elements that perfectly aligned with his effortlessly cool vibe. The colour and silhouette of the boots harmoniously complemented his overall aesthetic, as he danced and moved across the stage, showcasing not only his extraordinary talent but also the functionality and comfort of the boots.

The stage design, created by the talented Japanese artist Hajime Sorayama, mesmerized the audience with its visual splendour and perfectly matched The Weeknd’s customized Premiata shoes. The collaboration between these two visionary artists resulted in a sensory experience that captivated the crowd and left a lasting impression.

It is well-known that The Weeknd has a great affinity for Premiata. His love for the brand became public earlier this year at the Cannes Film Festival when he wore the elegant and classic “Derby” model. The exceptional quality of Premiata’s shoes captivated the pop star, making it no surprise that he has chosen to wear them for his music tour.

By selecting the Italian label, The Weeknd not only brings attention to the brand’s rich history but also pays homage to its commitment to craftsmanship and excellence. Since 1885, Premiata has been renowned for its exceptional quality and attention to detail. Today, their shoes continue to be handmade in Italy, adhering to the highest quality standards.

The best part is that Premiata’s shoes are not limited to celebrities. They are accessible to anyone who wishes to embrace a touch of Italian elegance and let their inner popstar shine. Slip into a pair of Premiata’s classic ankle boots and channel your own sense of style with a hint of Italian refinement.

The collaboration between this talented musician and the iconic Italian brand is truly a perfect match of style, quality, and artistry. The Weeknd’s choice to wear Premiata shoes for his music tour not only reflects his appreciation for exceptional craftsmanship but also reinforces the brand’s position as a symbol of refined fashion. With each step he takes, The Weeknd proves that fashion is not just about clothes, but also the statement we make with every stride.