PREMIATA launches its first F/W22 men’s apparel collection

Premiata launched its first apparel collection, made up of genderless clothes which are totally produced in Italy. The new generation of the Mazza family, the historical owner of the brand, has come to a decision. Vincenzo together with Carlotta, his sister, represents the fifth generation of Premiata. We devote to them the new chapter in the company’s story.

A development is shared by Graziano Mazza, entrepreneur, creative leader, and design expert. He is a real point of reference for several high-end businessmen, who still today work with him to develop their own accessory and footwear collections.

Vincenzo Mazza, the designer of the collection, sums up its values as follows: ‘I thought about the wardrobe of a person who needs multifunctional clothes every day, which are structured and versatile to use them all day long. All coats, from the heavy jacket to parka, from the field jacket to winter coat, are conceived as genderless’. We can count among the used materials nylon and organic cotton treated to turn into water repellent and washed with a very comfortable touch. We will present Sensitive clothes with the unique features of elasticity and technicality, which are in combination with high-quality winter coats, and some water-proof clothes in thermo-taped cotton/polyamide. The collection and production are made in Italy. La Rocca deals with it and, for many years, has accompanied international brands in the premium and high-end segments.

The launch of the collection is supported by the ad campaign, which was imagined by Photographer Leandro Emede and Celebrity Stylist Nick Cerioni. The place is dystopian and inspired by Blade Runner. In an underground spot, between neon and rain, you will find the main characters, which are the branded creations, ranging from the main line to the sneakers, to the new clothing collection.