Premiata presents its John Low sneakers and women’s LYN

Premiata, the Italian brand, leader in the fashion industry at an international level, presents its eco-friendly samples. The new John Low model, in name of circular economy, and women’s LYN and men’s BOOKER backpacks are produced in the perspective of an evolution of the brand towards an increasingly industrial circularity.

John Low sneakers are available in in the best fashion retailers, in the Premiata flagship shops and on www.premiata.it



In this way, PREMIATA expresses its concept of sustainability, based on the reuse of materials and great attention to the rational use of raw materials. John Low is produced by 80% of renewable materials through Italian patents that consider the preciousness of a scarce resource like water.

Women’s LYN and men’s BOOKER, made with recycled materials, get their inspiration to the travel backpack but they are resized to daily usage.

Men’s and women’s John Low price: € 260,00
Women’s Lyn backpack price: € 345,00
Men’s Booker backpack price: € 355,00


Backpacks are sold in single-brand stores, in the best fashion retailers and on www.premiata.it