Premiata presents its new style called Bonnie that is encompassed within the Hedgehog line together with the must-have Andy, one of the most successful models of the latest season. Surfer Giovanni Cardinali is once again the main character of the advertising campaign that highlights his passion for the sport and the outdoor culture, of which he is the emblem.
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The hedgehog line or Istrice line is synonymous with simplicity and liberty, Andy and Bonnie represent the youngest values in Premiata, indeed. The characterization of the line has, as its symbol, a frieze that is the graphic stylization of a rippled wave or the rays of sunlight on the sea and that accompanies the identity logo of the brand.
Andy, a derby, goes with Bonnie, an oxford. They are connected by the same comfort, highest quality of materials, and keyword of Premiata collections, and they are developed in all shades of white, where logos appear like they are engraved.
The Istrice line is now available in the Premiata stores, in the best fashion retailers and on premiata.it.
