Happy Birthday! Pull&Bear, the young fashion brand of the Inditex group reaches its thirtieth anniversary celebrating the values that have inspired and accompanied an entire generation. A lot has changed since 1991, but one thing hasn’t: the young. They’ll always be creative and passionate. Idealistic and committed. Rebellious and fearless.
The ’30 YEARS YOUNG’ campaign is a celebration of youth, creativity, passion, non-conformity and commitment, values that have been in Pull&Bear‘s DNA since it first opened its doors in Madrid on 21 September 1991.
The slogan ’30 YEARS YOUNG’ has been the backbone of a digital campaign whose essence shines through in a spot that praises the values of young people throughout the brand’s 30-year history. In addition, this young, relaxed and dynamic brand philosophy is conveyed to consumers through a smiling and colourful graphic design that, in a special limited edition, takes over the logo, packaging and shop windows around the world. In addition, posters with different phrases will be launched and can be seen in the streets of Madrid, Barcelona, London, Amsterdam and Berlin.
As part of this celebration conceived in the digital environment, activations will take place on Instagram and TikTok social channels, as well as a Twitch Birthday Party, hosted by content creator Cristinini and featuring guests such as Guillermo Campra and Inés Hernand. In addition, the brand is reinforcing its digital innovation and is launching an arcade-inspired, pixel art-style video game on its website in which users will have to decipher curiosities about the company’s history.
Pull&Bear: 30 years inspiring an entire generation
Throughout these 30 years of youth, its unmistakable style and hallmark has evolved along with its customers. It has also been at the forefront of trends in fashion, art and music. Its #pullandbearcommunity is growing day by day, adding anonymous users, content creators and artists on a global level.
Collaborations with musical phenomena such as Rosalía or Lunay; collections developed with international actors such as Sadie Sink and Finn Wolfhard; capsules inspired by TATE, La Casa de Papel, UCLA, Stranger Things or sponsorships of musical events such as Primavera Sound have updated Pull&Bear‘s link with the world of art, culture and entertainment.
The commitment to sustainability is another of the pillars that has marked the personality of the chain throughout this period, prioritising the manufacture of Join Life collections, whose processes and materials are especially respectful of the environment.
The first post published on the Instagram account @pullandbear accumulated 338 likes. Years later, the brand has more than 22 million followers on all its social channels globally; inspiring them every day with its collections available in more than 200 markets through its online shop and its network of 900 shops; its collaborations with international artists and its particular way of understanding, accompanying and representing youth.
