Inspired by the core theme “Crafted Retro”, the designs in the traditional Scandinavian style show an edgy look through strong colour blocking, elegant stripes and vintage-inspired materials. To achieve a balanced fusion between sport and fashion, muted tones are combined with colourful details, iconic PUMA logos and various graphics.
Creative Director Jannik Davidsen of HAN KJØBENHAVN plays with white tones, transparent textures and vintage materials, giving progressive styles a handcrafted, analogue feel with random stitches and cut edges.
