Rolf Ekroth, the sustainable fashion brand that celebrates inclusivity and aims to reduce waste, presents its visually stunning Spring/Summer 2024 collection during the Copenhagen Fashion Week. Inspired by the powerful concept of ‘missing,’ the brand takes a journey into introspection and cultural heritage, creating gender-neutral clothing designed to embrace diverse body types.
rolfekroth.com
www.instagram.com/rolf_ekroth
This extraordinary collection weaves a tapestry of longing, connecting generations through a harmonious blend of meticulously draped ankle-grazing aprons, oversized silhouettes, and delicately hand-painted patterns. Rolf Ekroth seamlessly taps into his own nostalgia, crafting a visual narrative that intertwines his pastel-coloured memories of the 1990s, his parents’ delicately intertwined recollections of the 1960s and his grandparents’ persistent yearning for the past.
With a delicate balance of lighthearted irony and heartfelt empathy, Rolf Ekroth’s vision manifests like rose-tinted glasses. The collection boasts meticulously repeated rose motifs, acting as a figurative and literal bridge across generations and cultural references. From the iconic video game Zelda to the understated elegance of 1930s Scandinavian women toiling in the fields, the rose motif unifies seemingly disparate elements into a harmonious whole.
The prints in this collection bloom with the beauty of three distinct hand-painted rose patterns, drawing inspiration from traditional paintings of rose gardens. A celebration of a life lived away from screens, these prints with visible brushstrokes pay homage to a bygone era. Breezy pastels reminiscent of the 1990s, combined with dark woollen tartans, beautifully complement the rose motifs.
Rolf Ekroth’s reverence for the hardworking countryside people of past generations shines through the elongated silhouettes of utilitarian aprons and workwear dresses. Notably, the collection reimagines friendship bracelets as miniature alpha-woven pendants, adorning the garments and honouring traditional Nordic handicrafts. The collection becomes a vivid tapestry of imagined nostalgic moments, skillfully balancing realism and romance.
While nostalgia and romance permeate the collection, the designs remain fundamentally utilitarian. Rolf Ekroth’s signature oversized jacket, reminiscent of a roomy hunting jacket passed down through generations, envelops its wearer in a comforting sense of nostalgia. Practical details such as a warm flannel lining, spacious pockets, and durable cotton enhance the jacket’s emotional resonance. Additionally, a bronze chain dress, a unique collaboration with iconic Finnish jewellery brand Kalevala @kalevalaofficial, reveals a lace-like rose pattern when juxtaposed against a dark underdress.
Embracing the theme of the collection, Rolf Ekroth draws inspiration from the street fashion of the 80s and 90s, adding a contemporary twist to its pieces. Hoodies in faded colours and retro cuts pay homage to this era, harmoniously complemented by unique recycled Kalevala Preloved jewellery, reflecting the brand’s commitment to sustainable fashion and incorporating Kalevala’s rich 85-year cultural heritage.
In the Rolf Ekroth Spring/Summer 2024 collection, fashion transcends time and evokes a profound emotional connection. With its sustainable ethos and captivating designs, Rolf Ekroth continues to leave an indelible mark on the fashion industry, blending the past, present, and future in garments that embrace inclusivity, sustainability, and timeless beauty.
copenhagenfashionweek.com
www.instagram.com/cphfw
photos by www.instagram.com/jamescochranephoto
