When you think about fashion in the Eastern Europe, squatting slavs in adidas tracksuits or Gosha Rubchinskyi and his copycats immediately come to your mind, isn’t it? Fortunately, there’s more to Eastern Europe fashion, creativity and style than the recent up rise of gopniki. This recent editorial photographed by Inga Jankunaite showcases fresh Lithuanian designers’ works and illustrates new approaches to the style and fashion in 2017’s Eastern Europe. Shot at an old power station the pictures symbolize contrasts of contemporary Lithuania. Being a former member of the USSR the country bears a load of Soviet heritage which includes forgotten and outdated buildings. Identical to all the tech in the photographs: massive yet dysfunctional. Models are Matas Duda, Nikolas Ozenka and Agne Sinkeviciute.
Fortunately, this out datedness is missing in the models’ outfits. The upcoming designers work in another dimension and don’t restrict their influences to the popular Post-Soviet trend. It is all about expressing your true self and different types of personality angles one has, while in the past they had to be very humble, pale and simply common. Living in the Eastern Europe today, you are able to express and explore yourself comfortably. This particular outdated building and models in there symbolize the clash and disrespect with the repressive past.
Styled by former creative head of menswear label AXY, Dora Adomaviciute, the editorial outfits pluck inspiration out of various sources that range from Saint-Exupéry’s The Little Prince to badass attitudes of Die Antwoord, to a simple and raw street style. The unusual Sunday’s photo-shoot at the museum brings 5 disheveled yet classy outfits by fresh Lithuanian creative forces: designers Liucija Kvasyte, Mantas Bartkus Lukas Juodis, Zivile Aleknaviciute, and a menswear label AXY Origin.
Photographer: Inga Jankunaite www.facebook.com/inga.jankunaite.3
MUA: Austeja Marija Jascianinaite
Stylist: Dora Adomaviciute Assistant: Monika Buivydaite
Models: Matas Duda instagram.com/dudeleh
Location: Museum of Energetics and Technology
Text: Agne Puckoriute