Premiata launches its Manifesto of Restart. The brand has always devoted its images to social topics through an unusual and profound point of view on the young culture and its multiple changes, pointing out inclusiveness and diversity. Such topics have been tackled in a pioneering way while brand marketing was still focusing exclusively on the product. www.premiata.it
Following the ‘smile’ campaign, the Manifesto of the Restart represents once again shared values and a clear message of hope, the willingness to look forward with positivity and confidence.
The Manifesto of Premiata develops itself with a distinctly 80’s creativity. The idea has not been chosen by chance but it has been dictated by meanings of their own, regarding that decade, which recalls the energy and the spirit of optimism.
‘Nothing will stop Us’ is one of the messages that clearly explains the meaning of the project that, from an artistic and philosophic way, is based on topics and sensations of ‘War is over’ by John Lennon and Yoko Ono.
It is a symbolic contribution to look ahead with positive energy and a renewed confidence in the world.
