Ukrainian brand SANTA BRANDS reveals the S/S’23 collection

An expert on versatile party clothing, SANTA BRANDS creates pieces that could have been a daydream, but are real enough to land right into your wardrobe. Insta-worthy dresses, tops, trousers and many other kinds of garments radiate confidence and the energy that comes to the surface only when a woman is sure how stunning she is.

Feathers, rhinestones, sexy silhouettes and transparent fabrics – the SS’23 pieces have all the signature SANTA BRANDS features and a bit more. The brand also presents accessories for the first time: feather-trimmed gloves and Panama hats covered with rhinestones could be a daring addition to any look.

The campaign for the collection was shot in an underground parking lot in Kyiv during an air raid alert, emphasising that the SANTA BRANDS team proudly keeps operating at home in Ukraine. The brand’s sophisticated pieces surrounded with metal and concrete show the contrast between a peaceful life of leisure and such trying times, reminding us how vital it is to shine even through the darkest times.

Inspired by bold and bright 00s aesthetics, Santa Brands offers foolproof solutions for those who live for a party atmosphere and know how to create it anywhere. Santa Brands has already become a favourite for such top influencers as Leonie Hanne, Anna Winck, Doina Ciobanu, Negin Mirsalehi, Tamara Kalinic, Sofia Coelho, Rocky Barnes, Veronica Ferraro, Tiffany Hsu, Paula Ordovas and many others. The brand is represented in Farfetch, Revolve, NORRGATAN, Browns, Neiman Marcus, Ounass, FWRD etc.