Varying Perspectives by Subsurface

Newly-launched womenswear brand — Subsurface — provides speciality, seasonless pieces with environmentalism at the forefront. “As a consumer, I felt like many of the brands that were prioritizing eco-conscious values were creating basics. I wanted to create a brand that utilizes eco-conscious processes and materials while creating unique pieces with quality craftsmanship,” says Founder and Designer, Kari Fry.

Each piece is produced locally via Made-To-Order, and launches on a per-piece basis, bypassing the multi-season annual fashion calendar.

This editorial is named ‘Varying Perspectives,’ which along with the capsule collection, nods to history, as many of the silhouette’s reference previous decades and have been reworked and reinterpreted with a modern lens.

Art Direction & Styling by Kari Fry / ​​ / Instagram: @bradshhaw
Photography by Christina Jorro / ​ / @christinajorro
Videography by Anthony Subietas / ​​ / @​anthonysubietas
Makeup by Sasha Safdiah / ​​ / @sashasophia
Set Design by Maya Sassoon / ​ / @​massoonn
Model is Danielle Mareka represented by ​WeSpeak Agency​ / @daniellemareka
Model is ​Kim Mupangilaï / @pangilai
Model is Devon Cherry / ​ / @eb.ebbe
All clothing is Subsurface / /