With AI on the rise, Weekday explores what makes us human in a limited edition Alter Ego.

From light layered linen to deconstructed denim styles and sculptural nylon pieces Alter Ego invites you to trust your instinct and live out your expression. And be aware, there’s more to this versatile 20-piece collection than meets the eye.


For this limited-edition womenswear collection, Weekday turned the gaze inwards. Alter ego explores and breathes life into the notion that everyone is multi-dimensional. It’s made up of contrasting colours, unexpected layers, concealed details, and diverse fabrics. Some of the garments can be worn in different ways and are easily altered to unlock new looks. The collection also revisits a couple of iconic pieces from Weekday’s past.

“With AI on the rise, what makes humans unique? This collection manifests our whims, personal traits and complex consciousness. Some say, “seeing is believing”, in this case wearing is believing. And there’s no right way to wear it,” says designer Alice Shulman.

Key pieces include an off-shoulder, maxi dress in drapey nylon; an oversized linen mix blazer with hidden cutouts; and jeans with a foldable curtain that can turn them into a skirt.

Alter Ego launches online and in selected stores today on 5th April 2023.