Your body. Your shape. Your curves! G-STAR RAW releases video with dancer Mette Towley

#MustSeeOfTheWeek: To introduce a fresh approach to women’s jeans, G-Star RAW presents the G-Star Shape. These jeans are meant to fit like a glove. They feature pioneering pattern construction and high-performance fabrics, which make them move freely with the female form. Mette Towley, the dancer who stars in N.E.R.D.’s “Lemon” video and now the G-Star Shape video, embodies this freedom in her work and her life. The G-Star Shape contours to her body emphasizing her narrow waist and curved hips. Mette’s passion, craft and artistry seamlessly compliment the G-Star woman. Mette is a forceful female who knows what she wants. In the words of Pharrell, “she walks around with a psychic force.”

Mette proves how imperative it is to be yourself and understand that you hold the license to come as you are, regardless of anyone who tries to squeeze you in a box.

In Mette’s own words: “There’s no box for what beauty is anymore. It’s amazing to feel like the grey space is being filled and the spectrum is more vibrant than ever. I feel most empowered as a woman when my strong silhouette isn’t asked to compromise. It’s like this. I shape my life. And G-Star Shape follows my curves.”

G-Star RAW

Founded in 1989, G-Star RAW remains driven by a philosophy of “Just the Product”. With this dedication to quality and progress, the brand represents the forefront of the denim industry, producing pioneering products and rapidly growing into a global brand. Since inventing the ‘3D Denim’ approach to jeans construction in 1996, with the creation of the G-Star Elwood, G-Star now offers a wide range of apparel, accessories, footwear, and eyewear, alongside its jeans core. February 2016, G-Star RAW and Pharrell Williams announced their strategic partnership in which Pharrell Williams is co-owner of the jeans brand and titled ‘Head of Imagination’. Pharrell Williams is immersed in the company on many creative levels, from collections, to advertising and business strategy.

Mette Towley

Mette Towley is a performance artist known for her dynamic solo in N.E.R.D and Rihanna’s viral video, “Lemon”. As a dancer, her body isn’t just a creative canvas but her ideologies as a collaborator are as clear as her performance. Mette grew up in rural Minnesota before moving to LA. For the last four years she has toured internationally as a dancer with Pharrell Williams, and appeared on stages with Gwen Stefani, Snoop Dog, Janelle Monae, J Balvin, and Jennifer Hudson. Mette’s education and professional career have also inspired her to explore a role behind the camera. She has worked as a creative consultant and movement coach for Daya, Charlie Puth, and other artists on the rise. As Mette continues her career, she aspires to broaden the spectrum of her expression into music and acting.

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