ZHILYOVA, the Ukrainian leading lingerie brand, announces the launch of its latest collection “CHAOS THEORY”. Inspired by the “butterfly effect”, each piece is adorned with a beautiful butterfly embroidery on delicate mesh, a nod to the idea that small changes can be of a big impact. Designed to celebrate modern women who are powerful inside and out, this collection is all about embracing the chaos and harnessing it to fuel creativity, resilience and personal growth.
The “CHAOS THEORY” features a range of underwire sets, lace robes and accessories, all crafted with the finest materials and attention to detail. The colour scheme focuses on classic black, with touches of elegance and sophistication throughout. The lingerie sets feature underwires for support and flattering cuts to enhance natural curves, and the lace robes add a touch of femininity and elegance to any outfit.
Each piece in the “CHAOS THEORY” collection is designed to empower women to feel confident and comfortable in their own skin. This powerful collection is more than just a release of beautiful lingerie, It is a celebration of all modern women: inspiring, empathetic, and stylish, those who are unafraid to accept their own unique life mode and create something beautiful.
“The “CHAOS THEORY” collection celebrates women who embrace their own unique brand of chaos, whether that means balancing work and family, chasing their dreams, or simply navigating the ups and downs of everyday life.” Valeriia, ZHILYOVA’s founder said.
The “CHAOS THEORY” collection will be officially released on the brand’s website on March 1. Each piece is designed to be both alluring and functional, empowering women to feel their best inside and out. For more information and to shop the collection, visit ZHILYOVA’s website.
ZHILYOVA is a Ukrainian leading lingerie brand. It was founded by Valeria Zhilyova in 2014 during the economic crisis in Ukraine, and today the brand is experiencing a new heyday during the war. From the very beginning, ZHILYOVA is not only about sexy underwear – the brand actively develops the topic of Women’s Empowerment. ZHILYOVA stands for diversity, self-love, innovation, future and technology. The brand is fascinated by the beauty of the body and its main mission is to promote diversity by helping people love and accept themselves. ZHILYOVA always pays huge attention to its fashion campaigns which always include the strong idea, a sci-fi touch and the latest AR innovations.
ZHILYOVA collections are distinguished by a wide selection: from comfortable and sexy bases to slip dresses and accessories. ZHILYOVA is worn by Tina Kunakey, ROSALIA, Kourtney Kardashian, Grimes, and many other celebrities, influencers and editors of top media. The brand’s underwear undergoes dozens of crash tests and adjustments to make it as comfortable as possible.
