Dear Fashion lovers… this is for you! The iconic fashion brand Gucci, who under the creative direction of Alessandro Michele is experiencing an über-renaissance, recently launched its completely redesigned Gucci.com site in Europe and the United Arab Emirates.
After surprising the fashion crowd with a geek-chic aesthetic and a flamboyant re-mix of past decades styles and visions, the Florentine brand has gone beyond the status of a critic’s darling and is now spreading a global Gucci-mania.
In order to reflect on this groundbreaking change, the new website of Gucci takes on an integrated approach to content, blending brand and product storytelling with a smart shopping experience.
The core of the new Gucci online experience culminates in the editorial section The Agenda, a short-cut into Alessandro Michele’s creativity and “modus operandi”.
The Agenda is an innovative hybrid that presents in a tumbler-esque style the pieces of the collections through a kaleidoscope of inspirational mood boards, catwalk stills, behind the scenes moments, news, collaborations with up-and-coming artists and unique content.
The product pages are enriched with full zoom functions and multi-viewing options, allowing visitors to enjoy to the fullest extent the rococo richesse of Alessandro Michele’s one-of-a-kind creation. Styling tips and advice guide users to create the perfect Gucci total look and to become a part of the #GucciGang
The new Gucci.com is available in 23 countries and 5 languages… and we love it!
Experience the new site at country www.gucci.com.
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GUCCI Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands.