The White Label men’s collection presents Barbour classics in a purist reinterpretation. Originally designed for the Japanese market, the minimalist collection includes adaptations of Barbour’s legendary wax jackets in various materials as well as polo shirts, shirts and knits in white, blue, green and red – a tribute to classic British design. Drawings made especially for the collection by the Japanese artist Mr. Slowboy illustrate the key looks of the White Label line.
Barbour’s history dates back to 1894, when John Barbour opened his first store at Market Place in South Shields. Today the family business is run by the fifth generation and is still based in the North East of England.
Today Barbour is sold in over 40 countries worldwide, including the UK, Germany, the USA, the Netherlands, Austria, France, Spain, Italy, Argentina, New Zealand and Japan.
Barbour has evolved into a modern lifestyle brand offering fashionable and functional outfits for women, men, children and even dogs. The extensive range includes jackets, shirts, blouses, knitwear, trousers, jackets, dresses, accessories and shoes.
Barbour stands for authenticity and the unique values of the British country lifestyle. Quality, durability and functionality have been the company’s core values for 125 years.