Happy Birthday G-Star RAW! The iconic brand celebrates its thirtieth anniversary with the curated 30 Years Capsule collection. The capsule is presented in the accompanying editorial by three talents in their thirties: Aino Laberenz, Managing Director of the Operndorf Afrika; Rafaela Kacunic, Founder of This is Badland Magazine and actor Jerry Hoffmann.
With the Capsule, G- Star reflects on its roots and translates classics with new silhouettes and raw details into the present. The collection thrives on the combination of raw denim and elaborate designs that skillfully convey the zeitgeist. www.instagram.com/gstarraw / www.g-star.com
The collection consists of 15 styles that are produced sustainably using a cycle-based approach with the use of organic cotton, Tencel and recycled polyester.
Three talents, three stories and three decades of denim – G-Star RAW
G-Star’s philosophy since 1989 has been “Just the Product”; this concentrated approach has led to many iconic denim innovations. G-STAR uses a closed-loop approach in the production of denim and its use in the development of tomorrow’s classics – they use high-quality denim of the future, which is obtained with respect for people and the environment in a transparent manner.
CREDITS
Styling & Creative Direction | Tim Heyduck
Photographer | Joseph Kadow
H&M | Janina Zais
