Introducing: SERAC®

Norwegian luxury outerwear brand SERAC® are excited to announce the exclusive launch of their first sustainable business coat; the 3341 is available to buy from the end of May. Designed in Norway and made in Italy, this year SERAC® continue to push the boundaries by investing further into sourcing and collaborating with sustainable and ethical alternatives, placing great importance on this aspect of the brand’s core values and business model for the year ahead and future collections.

Following the successful launch of the T-range last year the lightweight 3341 business coat inherits the same freedom of movement with the DEMTM construction (Designed for Enhanced Mobility) as well as adopting the brands recognizable sleek and sophisticated design.

New features for the 3341 include an ethically produced lightweight 3L cotton shell sourced from award-winning Hermin factory in Taiwan renowned for leading as a sustainable and environmental friendly hub within the textile industry. The 3341 offers a high level of comfort and functionality with a reversible and detachable inner insulated vest made in Italy from an 80g insulation of recycled merino cashmere wool and recycled nylon as the outer layer.

I’ve been quite concerned about over-production and over-consumption. When you create a brand from scratch, you have an obligation to deliver responsible products.

Tore Mortvedt – SERAC® Founder

The business coat’s intelligent design has been compatibility tested for wearing with a suit ensuring the wearer’s comfortable at all times. With versatility in mind, the coat can also be teamed up effortlessly with trainers for a more relaxed look. The 3341 is waterproof, windproof as well as breathable and is available to buy exclusively from

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