KSENIASCHNAIDER presents a preview of its much anticipated Menswear Line. It is the debut of Anton Schnaider as a designer, who has been the Art Director of the brand since 2011. The collection will be first presented at Pitti Immagine Uomo 96 on 11-14 June 2019 and after that in Paris on 20-27 June at Dear Progress.
KSENIASCHNAIDER Men SS20 is inspired by Virtual Reality and the behaviour in a Multiplayer Game, as an example of an ultimate wardrobe.
“The way one dresses their avatar in a game really shows their true style. I want to take this out of the game and into reality.” – explains Anton – “the KSENIASCHNAIDER man is cool, but also geeky – it’s ok for him to wear dad clothes, but it’s also cool if he also wears a fluorescent hunting hat.”
The designer family duo, Ksenia and Anton Schnaider, began their brand story in 2011. The masterminds behind the brand are constantly working hand in hand- creating fashion pieces combining reworked materials, perfect cut, Eastern European cultural quotes and spicing it up with some innovative digital concepts.