#SneakerOfTheWeek: Nike SB Zoom Stefan Janoski in “Elemental Pink”

“Just do it”: Hardly any other brand lives its brand slogan like the 1971 founded in Beaverton sporting goods manufacturer.  Now: Nike SB rejuvenates its Stefan Janoski lineup with a new spin on the skateboarding shoe. Following up last October’s beige and red iteration of the Nike SB Zoom Stefan Janoski, the Swoosh serves up an “Elemental Pink” version of the popular silhouette. Marked by its minimalist approach to skate shoes, the design is geared towards those serious skaters looking to add something on-trend and eye-catching to their day-to-day lineup. For this latest version, Nike pairs a bold all-pink upper with its traditional Zoom sole.

You can take a look at the “Elemental Pink” Nike SB Zoom Stefan Janoski above, and pick up your own pair at Overkill.

The Nike SB Stefan Janoski has become a tried and tested great shoe through and through, a shoe that has inspired many others. Taking its design from classic deck shoes, the now iconic silhouette looks fresh and skates like a dream.

Famous for it’s low profile, minimalist aesthetic and superb boardfeel, the Nike SB Stefan Janoski is packed with engineered extras, designed to keep your foot protected while out skating.

The Janoski features an autoclave construction which gives off a streamlined look and feel, perforations at vamp for breathability which helps keep your foot cool and a rubber outsole with the Nike SB herringbone traction pattern for better durability, grip and movability.

This Elemental Pink colour way is a sick new addition to the line up with all pink suede upper and contrasting gum midsole, topped off with the Janoski certified woven label ‘For Daily Use’.

The athletics coach Bill Bowerman made it in the 60s, the task for his students to develop the perfect-fitting running shoe. Together with the student Phil Knight emerged out of this project, the company Nike, which celebrated its breakthrough at the 1972 Olympic Games. Biggest accomplishments in the company’s history include the dedication of basketball fanatics Michael Jordan and the introduction of Nike Air® visible cushioning on the Nike Air Max 1. In the ’80s movie classic “Back to the Future”, the Nike Mag plays with its automatic Lacing a central role. Nikes chief designer Tinker Hatfield has recently managed to put this dream into action. He brings using the Nike E.A.R.L. – Technology launches the first self-tying shoe, heralding the future of sneaker development. WEB