Video Premiere: Private Agenda – ‘Instinct’

Balearic synth-pop duo Private Agenda team up with fabulous Berlin-based performer Yvonne Nightstand for the wonderfully tongue-in-cheek visuals for ‘Instinct’. Heavily inspired by the pastel-laden 80s, director Richard Barr goes on to explain, “Yvonne is an icon. A legend. I mean just look at her in that green feather top – she looks like a birthday cake. So having her lip-sync to the track was a dream. As soon as we had the footage we knew we wanted to do something fun and absurd and just go really over the top with the editing.” The campy karaoke video for ‘Instinct’ follows the release of the pair’s new EP Affection, which is out now via their own imprint Nightshift. A delightfully crafted cocktail of dreamy electronica and funky disco beats, Private Agenda nestle nicely amongst the likes of Blood Orange, Parcels and Small Black.

“Conceptually, the record soundtracks a whirlwind romance in four parts,” explain Private Agenda on the single. “We’re calling it the backing track to your next hookup and the hold music to your next fuck-up. For Instinct, it had to be a real scene-setter, possessing an immediacy but also real intimacy. Stylistically, we’ve tried to unite a variety of disparate artistic and stylistic influences from the woozy, but slick bedroom pop of artists like Jacob Ogawa, Men I Trust and Toro y Moi to better known synth-pop icons, such as the Pet Shop Boys. We’re also into those obscure, sleazy looking disco 12-inch records you’ll see poking through tatty boxes at the flea market, whilst the enduring energy and creativity of Berlin’s drag underworld serve as a constant source of inspiration. For us, Instinct feels like a poke at pop’s mainstream with firm roots in the disco underground.”

Private Agenda’s music has featured on leading underground labels including Lo Recordings, International Feel, Tusk Wax and Needwant. Matching an increasingly diverse discography is the duos’ adaptable live show which they’ve toured around Europe’s leading rock clubs with disco-pop group Parcels as well as behind the booth at some of the continent’s leading nightclubs.

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Feature photo by Marius Knieling

 

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