Wrangler® announces the launch of its first denim collection as part of The Jeans Redesign Project – a set of guidelines to revolutionise the way jeans are designed and made and move the industry towards a circular economy. eu.wrangler.com
The Ellen MacArthur Foundation launched The Jeans Redesign in 2019, with input from over 80 industry experts, to rethink this iconic wardrobe staple. Using the principles of a circular economy – where waste is eliminated, products and materials are circulated, and nature is regenerated– the project encourages the denim industry to create jeans that are made to be used more, made to be made again, and made from safe and recycled or renewable inputs.
Wrangler®’s Jeans Redesign collection features the classic Greensboro fit in natural indigo for men. For women, there are three jeans fits – the straight-leg Wild West and wide-leg Worldwide styles, both in a darker wash, and the Barrel fit in a mid-blue wash. High-rise shorts complete the collection.
Wrangler®’s Jeans Redesign collection is made from 100% organic cotton, and aligns with the brand’s own target to source 100% sustainably- grown cotton by 2025. The pieces feature a biodegradable patch, raw copper shanks and buttons without any chemical finishing, and stitched bar tacks to replace metal rivets, which make the garments easier to recycle.
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