1970-1990 NORTHWAVE – IN A VERY FEW YEARS NORTHWAVE BECAME BY FAR THE #1 BRAND IN SNOWBOARD BOOTS AT WORLDWIDE LEVEL AND ALL THE TOP SNOWBOARD RIDERS AROUND THE WORLD WERE ON NORTHWAVE BOOTS. www.slamjam.com / northwave.com
1990´ s– ESPRESSO NORTHWAVE
ON THIS WAVE OF NOTORIETY, NORTHWAVE TOOK THE DECISION TO LAUNCH IN 1991 A NEW KIND OF SNEAKER, TAKING THE SOLE OF A SNOWBOARD BOOT (KNOWN AS «BIG BOY» ) AND THE UPPER OF A SNEAKER: THE ESPRESSO. THIS TREND WAS FOLLOWED BY MANY BOARDS SPORT COMPETITORS AND THIS LINE SOLD HUNDREDS AND HUNDREDS OF THOUSAND OF PAIRS PER YEAR UNTIL THE END OF THE 90’S.
ESPRESSO – BIG SOLE, BIGGER SOUL
ESPRESSO ORIGINAL ICON, CLASSIC SNEAKER STANDS OUT THANKS TO THE TYPICAL AND DISTINCT FAT BOY SOLE THAT CONTRIBUTES TO THE UNIQUENESS OF THE MODEL’S DESIGN.
THE ORIGINAL DESIGN WAS LAUNCHED IN THE 90’s THE PEAK OF SNOWBOARD SPORTS, WHEN NORTHWAVE AS A LEADER OF THE SNOWBOARD BOOTS MARKET, CAME OUT WITH THE IDEA OF A SNEAKER “DESIGNED BY SNOWBOARDERS FOR PEOPLE”, BUILT ON TOP OF OUR CLASSIC SNOWBOARD SOLE.
ESPRESSO SHOES ENSURE A SUPER COMTORTABLE FIT AND A WIDE SOLE IN ORDER TO WALK EASILY ALSO IN SNOW CONDITIONS. A TRUE ICONIC STYLE, SINCE 1991, THAT BECAME ONE OF THE MOST COOL AND ORIGINAL SHOES IN THE 90’s.
AFTER THE FIRST RELAUNCH IN JAPAN IN 2014 IN RETAIL CHAINS LIKE BEAMS AND MURASAKI, ESPRESSO IS NOW DISTRIBUTED AND POWERED BY SLAM JAM THE HIGH RECOGNITION OF ESPRESSO IN THE SNEAKERS MARKET IS UNDOUBTEDLY GIVEN BY ITS UNMISTAKABLE BIG BOY SOLE, DERIVED DIRECTLY FROM THE EQUALLY ICONIC SNOWBOARD BOOT. THE UPPER IS MADE FROM SUEDE, A NATURAL MATERIAL WITH EXCELLENT FEATURES TERMS OF DURABILITY AND PERFORMANCE.
2019 NEW MODELS – ESPRESSO CHILLI
THE MATERIAL OF THE UPPER IS AVAILABLE IN SUEDE (THE ESPRESSO CHILLI SUEDE) AND LEATHER (THE ESPRESSO CHILLI LEATHER), WHILE THE INNER LINING IS COMPOSED OF AN ECO-FUR WHICH HELPS MAKE IT EVEN HOTTER. ESPRESSO CHILLI SHOES COME FOR THIS DELIVERY IN FOUR COLORWAYS: BLACK, OFF-WHITE, RED AND ROYAL BLUE.
