adidas and Beyoncé proudly reveal the first product offering in their partnership, as the adidas x IVY PARK collection, which includes gender-neutral performance gear, apparel, and accessories.
THE COLLECTION, WHICH INCLUDES GENDER-NEUTRAL PERFORMANCE GEAR, APPAREL, AND ACCESSORIES, IS NOW AVAILABLE ONLINE AT ADIDAS.COM, IVYPARK.COM AND IN SELECT STORES
Revealed in full for the first time, each piece in the collection is showcased as worn by the creative visionary behind the collaboration: Beyoncé herself. Viewed as a whole, this group of imagery is a powerful visual reflection of Beyoncé’s sole ownership of IVY PARK – one of the first black women to be the sole owner of an athleisure brand.
This launch capsule collection of adidas x IVY PARK celebrates power, freedom and individuality for anyone who has the confidence to take chances and live free of fear. Rendered in a vivid color palette of solar orange, maroon and ecru, styles illustrate a work ethic as relentless and innovative as that of its creator.
