#ModaLisboa LAB – AWAKE! A KALTBLUT favorite from ModaLisboa. HIBU is a Portuguese brand founded in 2013 that creates genderless pieces, crossing multidisciplinary references and a minimal deconstructed aesthetic through a relaxed approach. www.instagram.com/hibu.studio
HIBU believes that in a disposable world with rapid consumption turnover, it is essential to redefine the role of fashion and achieve sustainability. Prompted by the vision that emerged with the CRU-L collection, HIBU remains loyal to reinventing the design of contemporary, genderless basics, devised to be timeless, through deconstructed details and oversized silhouettes with an emphasis on comfort, durability and practicality. The FW 20/21 collection seeks to complement and continue embedding an absence of gender identity, presenting new ways of wearing classics.
