Shared Loneliness

A KALTBLUT exclusive. Photography by Juan Pablo Alvarez. Styling by Lucas Cejas. Make up & Hair by Valeria Dacost. What happens if we stay alone in the world?


“My team and I were inspired by the brutalist architecture and the atmosphere of abandonment of Buenos Aires’ largest cemetery, the Chacarita cemetery, a space of 95 hectares, where the pictures were taken.
 The result is called Shared loneliness. It is the history of two disparate and quite grim brothers who live together in an anachronic universe with post-soviet reminiscences. They discover and share this universe, which apparently is just for them. What happened? Are they survivors from a distant past?
The production features Pablo Firpo (Adon M.) and Lucia Pardon (Universe, Urban Milano) chosen for their “strange” and unique beauty.”

Photography by Juan Pablo Alvarez / Instagram @juanpablo.alvar
Styling by Lucas Cejas / Instagram @lucascejas.stylist
Models are
Pablo Firpo / instagram @pablo._.firpo – Adon Management/ @adon_management
Lucia Pardon / instagram @comment_dire  / @universescoutandstreethunting
Make up & Hair by Valeria Dacosta / Instagram @valeriadacosta_

“I’m a Chilean photographer based in Buenos Aires.I arrived to Buenos Aires in 2012, and here I started to study fashion photography and art direction. I worked in some fashion magazines in Buenos Aires and I made different coverages of fashion weeks across Latin America for different media. Those were amazing experiences! In my photography I want to capture some essence or emotion. I like things to look effortless and as simple as possible. My interests in photography are constantly changing, as I think I am constantly changing too. Now I am more interested in things that we do not see every day, I want to move away from the conventional and hegemonical, and try to approach the odd and unique, the “new beauty”.

Juan Pablo Alvarez.