Simon Cracker Resort 2021

MILAN DIGITAL WEEK 2020: Designer Simon Cracker unveiled his new Resort 2021 collection. “A search of real things, stories and experiences that keep my feet on the ground. After spending a period of time in front of a screen to communicate, I want to rediscover the contact, the scent of a home, the warmth of people.”

@simoncracker / www.simoncrackermilano.com

“I love people and I feed on fragments of life that others share with me. I brought my collection into their homes or, in some cases, I delivered the garments and waited for each of them to live it and interpret it their own way.
We’re used to being told how to wear our clothes, to follow fashion. And, without even knowing, we are part of a series.
We live in a time in which nothing’s actually fashionable. We are in the chaos of trends and in a whirlwind of different styles. But, in this confusion, being ourselves is the coolest thing. That’s why I wanted to complete my collection with the people that would then wear it, giving them the freedom to interpret and combine the pieces in a setting that was comfortable for them.”